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Nathan runs and runs,
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The message is pretty clear. Human will in this case Nathan’s apparent desire to get fit is a thing of incredible power. His determination to slim down is deserving of reverence and a prime viewing spot during the Olympics broadcast. Nike selected Nathan to participate in its "Find Your Greatness" ad campaign that showcased towns the world over that shared the same name as the city hosting feats of athletic prowess,
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I struggled to decide whether this ad exploited Nathan,
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According to his local newspaper, the Record Herald, Nathan answered a casting call at his middle school for a boy "with a specific profile."
He was instructed to jog behind a Porsche outfitted with a boom and camera. On the second take, a problem arose. The lunch Sorrell had eaten about an hour before didn stay down.
got sick in a ditch, he admitted.
Not to worry, said Lance.
Of course, it’s unclear how to measure success in a kid who weighs more than 99% of his peers. If he loses 10 lbs,
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That ambiguity is part of what makes Dr. David Katz, editor in chief of the journal Childhood Obesity, ambivalent about the ad. While he agrees that obesity is not an obstacle to achievement, he’s uneasy with the message that Nathan is chasing greatness by running.
"He looks miserably uncomfortable, and as if he about to topple over. There is no hint of greatness in it other than,
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"So,
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(MORE:Good News: American Kids’ Cholesterol Levels Are Down)
But even within the childhood obesity community,
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"By featuring an overweight boy in their ad (and doing so in a respectful manner),
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Perhaps YouTube fan TheLordVallon best summed up the clip’s significance with his commentary on Nike’s intentions and the concept of change in general. "I don’t care if it fake/shrewd advertising/[a] quick buck. I liked this commercial because it shows that all it takes is a choice to be greater,
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