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The company was first created in 1964. When it was first founded its name was Blue Ribbon Sports. After a short time the company changed its name to Nike after a dream about the Greek Goddess of victory by that name,
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In 1984 the company signed Michael Jordan to an endorsement contract. Michael Jordan was,
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Nike was immediately put into the forefront of basketball with the Air Jordan line. Because the shoe was banned by the NBA since it did not meet the dress code Michael was fined every time he wore them. That led to even more publicity to the company, Michael Jordan, and the Air Jordan line. These fines kept them all on the news and the public’s mind.
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