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He also said that we are having the same problem, the music industry had 10 years ago. I can understand the link between radio and music of coarse but how is it the same? I really don get it.
So how can we solve this problem? well he basically said that there no need for humans when computers can do that same thing. But the difference is, a radio broadcaster can connect with the audience on there level and it always like having a mate,
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I think the only way to solve is to continue to connect with the audience as much as we can,
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But a radio is an everyday essential,
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The other thing he failed on is trusted voice. Listeners trust the person at the other end,
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As for the other 4 things,
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But local commercial radio is not in great health. 20% down in the last 10 years, it seems to have forgotten that it needs to be about the local content, as much as the music,
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I do agree it is going to be difficult for radio to gain audience numbers. The title should be more like radio will fail at keeping it current audience numbers,
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