Company founder Paul Thelen says the company’s approach to customers is based on a simple idea. "We call it ‘try before you buy,
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You can try almost any Big Fish game for free; many remain free indefinitely. Thelen says that with games like Bubblez in which players shoot paint bubbles,
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Having a large online audience brings in advertisers,
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The game cost more than $1 million to create. And since the audience is smaller,
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Another game, Faunasphere, can be played for free,
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This approach to pricing is called "freemium" some content is free, while premium content is not.
At some companies,
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Note To Customers: Pay Up
In New York City, Squarespace CEO Dane Atkinson favors a more old school approach. As Atkinson says of his company,
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That’s right. Squarespace is proud to charge businesses,
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"We began with a free model," Atkinson says. "Anthony, who’s the founder, was under a lot of pressure from the community at the time that said that everything has to be free. And he quickly realized that it just seemed like the wrong equation,
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"What it’s allowed us to do is really build a model that caters to those customers,
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For instance,
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Succeeding,
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Atkinson says that the privately held Squarespace is very successful. But,
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"And we know the reason we are succeeding is because we don’t,
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If these two companies illustrate anything,
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