??25 Million Campaign Reflects New Unified Identity and Image Across All Starz Channels and Platforms,
Find The Latest Style Of Authentic Air Jordan 6 Infrared 2014, March 31 // Starz Entertainment today unveiled a $25 million brand and marketing initiative that will include a new logo, a new on air look and an integrated advertising campaign on air and online. The new identity runs across the six Starz standard definition and the four HD channels. The new logo and tag line will roll out in on air image, cross channel spots, trade marketing, national broadcast, cable television and online campaigns.
"The new brand campaign is the culmination of an evolving process for Starz," said Nancy McGee, senior vice president, marketing, Starz Entertainment. "Clearly we are not the company we were 18 months ago. We’ve invested in new and exciting ways to entertain and engage our audiences,
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The "Are You Ready?" brand campaign concept was designed to create anticipation for the magic that happens when a viewer turns on Starz to experience the channels’ content which includes compelling original programming,
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"This new brand campaign embodies our commitment to bring the best entertainment choices to our subscribers," said Starz Entertainment Vice President Marketing Communications and Consumer Strategy Kelly Bumann, who spearheaded the brand campaign. "The tagline is an invitation to our subscribers to be entertained, with lots of premium program choices, any way and any time they want it."
Starz’ bold new logo will debut on air in image spots Wednesday, April 2. A series of five 30 second television spots will launch Monday, April 7 on syndicated entertainment programming,
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The new brand and logo will be employed by all Starz companies, including Starz Media and its subsidiaries Starz Animation and Starz Productions. It will also be used to identify Anchor Bay Entertainment, Manga Entertainment,
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In September, Starz Entertainment will premiere its first original drama series, "Crash," based on the Academy Award winning feature film. Harris and executive producer Tom Nunan. Glen Mazzara ("Life") is the showrunner for the series.
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The national broadcast and online campaign was developed by kirshenbaum bond + partners. Troika Design Group developed the company’s new on air look. Darwin, in partnership with Design Image Communications,
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Starz acquired IDT Entertainment in August 2006 and renamed it Starz Media, a programming, production and distribution company that includes the Film Roman, Anchor Bay Entertainment,
Low Price, and Manga Entertainment brands. Other Starz Media businesses include Starz Productions, Starz Animation and Starz Worldwide Distribution. In November 2007, the company launched motion picture studio Overture Films. In April Overture will release The Visitor starring Richard Jenkins, Haaz Sleiman, Danai Guria and Hiam Abbas. The studio has already released two films theatrically: Sleepwalking starring Charlize Theron,
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Starz Entertainment, LLC,
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