??. Make Your Ad Stand OutYou may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.4. How Effective Are The LinksYou can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.5. Changing LinksIf an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.6. Affiliate Program DiscontinuedSimilarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
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