Almost all of the classic Birkenstock style shoes have a Betula counterpart. Even the bottom, black rubber sole is embossed with the same geometric pattern of both brands.
The original Birkenstock brand carries a wide variety of sandals in addition to clogs and shoes. The overall aesthetic is classic and minimal, and relies on the traditional nature of the brand.
Betula shoes are featured in traditional styles reminiscent of its parent company, but in trendy and modern styles as well. New Betula style shoes are released monthly, and often showcase flashy embellishments, beading, studs and prints. In addition to a new style, the Betula brand also introduced new models of insoles for the supportive footwear brand.
Because one of the main distinctions between the two brands is price, quality is also a differing factor. The original Birkenstock brand provides the option for customization of a shoe, and offers the choice between three therapeutic insoles. Betula does not have this option because it is very costly.
Also, the materials used in the construction of the shoes are different. As an example, one of the most recognizable styles is the which features two straps with buckle detailing across the top of the foot and a cork insole. The Birkenstock model of this shoe has straps made of authentic suede, and the Betula version uses cheaper faux suede materials to ensure affordability.
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