?And two questions race through your mind:
2. More importantly, how do I get people to show up?
To gain some perspective on the first question, put yourself in your prospect shoes.
You been putting out fires all day at the office. Then your spouse calls to see if you make a quick stop at the grocery store, which reminds you that your anniversary is the next day.
By this point, you either forgotten the seminar altogether or the idea of skipping in favor of vegging on the sofa all evening grows mighty appealing.
No shows tend to be the biggest problem with free seminars, simply because registrants have little invested beyond the few minutes it took to sign up. Here are 4 ways to boost your attendance:
1. Remind participants that they signed up. Call them the day, or even a few hours, before your seminar.
2. Reinforce the benefits of attending. Reiterate what they learn and how this information will help them achieve their goals.
3. Bribe them. Offer a free gift upon arrival.
4. Charge a little. If people know that they lose money by not attending, they be less likely to skip. Instead of offering a free workshop, consider charging $10 to hold a seat and refunding the fee at the door.
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