?A church may wish to invite people to a service or special event, for many reasons. Often churches make it a part of their mission to invite others into their congregation in order to share with them their beliefs and to minister to them. An invitation can offer people, who are not members of a church, an idea of what to expect and what experiences they may take away from attending an event offered by the church. Sometimes a special event being held at a church warrants an invitation to both members of the public and members of the church. Whatever the reason for the invitation, there are certain practices to adhere to when writing a successful church service invitation.
Decide on the format of the invitation. Determine which format the invitation should take by determining how much information someone who is considering attending will need to know in order to make the decision to attend. If the church service is open to anyone, a simple card or flyer may suffice. If attending requires registration or takes on more of a seminar structure, a letter outlining all the information needed to attend and a background on the event is appropriate. An invitation letter may also include a reference as to whether or not the receiver needs to RSVP, if planning to attend the event.
Write the invitation in a tone that reads positively and encourages attendance, while still supplying necessary details. In order for someone to be drawn to attend an event, especially if they have never attended a function in a church before, they need to be given the anticipation of a pleasurable occasion or experience. Write in a tone that is appropriate to the event. Playful or clever phrasing may work if the service is fairly informal, but it may not represent a more conservative church service.
Clearly state who is invited to the service. If you are sending out a generic invitation or flyer, it is wise to include on the invitation that the service is "open to everyone." If you sending a more personal invitation, addressing the letter to the intended receiver, as well as opening with "Dear (recipient’s name) can make it clear that their presence would be appreciated. If the event is out of the ordinary or bears special recognition, adding whether someone may bring a guest is also suggested. Also, make it clear if the service is for men, women and children, or specifically intended for a certain group.
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