(NKE)’s new ad with has air jordan 6 gs grape a similar feel to its disastrous Tiger Woods spot from April, which heaped ridicule on the golfer as his marriage fell apart. For some reason, Nike’s brand management believes that therapy televised, highly edited therapy, conducted in public is what makes good marketing. For the rest of aOlernKienOP air jordan 6 rings seattle supersonics Frequently Asked Questions About A D us it’s both uncomfortable and infuriating. It also draws attention to the air jordan 6 vi retro oreo white black flaws of the athletes Nike sponsors, which can’t be good:
In both ads, the athletes address the aOlernKienOP air jordan 7 vii original og hare jordan Computers and Electronics Wholesal viewer directly, as if they’re asking us to help them justify their life choices. James says:
If you thought the best thing that James could do following his widely hated “The Decision” to move from the Cleveland Cavaliers to the Miami Heat was to quietly get back to work, create a winning record and let his performance on the court speak for itself you air jordan 12 obsidian white french blue were wrong!
Apparently, Nike wants us to dwell air jordan 11 legend blue white black legend blue on James’ colossal ego aOlernKienOP air jordan 4 19 countdown package O’Neill out to woo Melbourne market he has the words “Chosen 1″ tattooed on his back aOlernKienOP air jordan 5 shanghai shen black laney 5s 2013 iSnare Free Encyclopedia and help him rationalize his gargantuan self image. The series of questions aOlernKienOP air jordan 14 retro black red Military savers favoring ‘Roth’ TSP to build James poses are manipulative: “Maybe I should just disappear?” is one. They’re designed so that the only aOlernKienOP air jordan 7 retro dmp bulls magic Sample baby schedules for 7 reasonable answer is for us to agree with James. (That’s a a classic sales technique, by the way: Get the prospect to say “yes” to a series of questions so that saying “no” when asked to purchase seems unreasonable.)
It’s not all bad. I liked the poke at Charles Barkley because next to Barkley even James looks good aOlernKienOP Air Jordan Women Size How to Choose a Basketball Shoe and I liked the section in which Miami Vice’s Don Johnson, dressed in a white silk suit with the sleeves rolled up, gives James advice as if he were still in one of his episodes from the 1980s.
Nike has done some of the best sports advertising in the world, aOlernKienOP air jordan 9 fontay montana What Constitutes Black and this isn’t it. It’s often smart to admit that athletes are human in ads. Nike’s World Cup ad, in which air jordan spizike white cement Manchester United air jordan 8 phoenix suns 8s 2013 striker Wayne Rooney aOlernKienOP air jordan fusion 5 stealth cactus Nike hair pupil ticked off was portrayed as a lonely, air jordan retro 7 bordeaux black light graphite bordeaux unshaven trailer park dweller, banished from football for a game losing missed pass, makes Rooney much more likeable than his real life air jordan 9 photo blue black self (he cheated on his pregnant wife with a prostitute).
That is not what Nike is doing here, however. The James and Woods ads both aOlernKienOP air jordan 6 rings black aqua purple National Fashion Trends feel like Nike is trying to talk the audience through its own rationalizations for air jordan 2 ii retro carmello anthony melo white university blue varisty maize using James, as if the company itself were in therapy. But therapy is for individuals who need a quiet space to find private answers to personal questions. It’s not for advertising shoes. As such, these ads seem to air jordan 2 retro white metallic silver natural grey say more about Nike management’s angst about the unattractiveness of the celebrities they’ve contracted with than they do about sneakers.
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