?I have worked for more than 40 years in the Retail industry, the last 20+ years in the Sporting Goods industry, primarily in senior merchant positions. I started Princeton Retail Analysis 14 years ago providing Footwear industry analysis for the stock market,
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Based on my analysis of the data from SportsOneSource I estimate that Sneaker sales grew in the low singles,
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Basketball improved in the mid teens, in line with Q1 trend but Basketball’s share of Q2 sales in the lowest of the year, so there was not much leverage
Sandals’ greatest contribution comes in Q2,
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Walking shoes grew in the mid teens,
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Running shoes grew in the low singles,
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Q2 2014 Footwear sales by channel
Sales of Sport Footwear on the Internet grew in the low teens in Q2 and were about 10% of all shoes sold,
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Family Footwear was again the star with sales up in the high singles. In Family,
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Athletic Specialty/Sporting Goods had a low single digit decline on the lack of Basketball leverage,
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Run/Sport Specialty had a low single digit increase
Sales were best in the Northwest and the Rockies and worst in the Midwest and New England,
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Nike Nike sales of Sport Footwear in Q2 grew in the mid singles and share improved 100 basis points to 44.8%. Jordan grew in the high singles and share improved 75 basis points to 12%. Converse sales were flat with 2.8% share. This gave Nike Inc. 59.6% share in Q2, the highest ever recorded for that quarter. Nike showed particular strength in Running and Basketball,
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Adidas Adidas and Reebok declined sharply in Q2. While Adidas Running was a bright spot (on a small base) softness in Basketball,
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Skechers grew more than 40% for the quarter, solidifying their position as the 5 brand and 4 company in the sneaker business. Skechers showed particular strength in Walking and in Women’s Casual.
Under Armour Under Armour grew more than a third,
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Brooks led the pack in Running with sales up in the low teens,
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